Friday, April 30, 2010

The Jobs' Question

The TOI today read an interesting news. APPLE is bigger than MS. APPLE overtook Microsoft in market capitalisation to emerge as among the US' most valued company. APPLE's market capitalisation estimated at $241.5 billion was ahead of Microsoft's $239.5 billion. Now everybody knows Steve Jobs. The same guy whose biological parents threw him up for sale and all the hardships that followed etc. I am a huge fan of this fellow and I have my reasons for it:
Steve Jobs is an interesting guy. How many people start a billion dollar business in their garage in their early twenties? How many people can lead the field in three seperate industries? (Music - The Ipod has revolutionized the way music is delivered; Movies - Pixar is the world's most successful animation studios; and computing - APPLE's devotion to sexy designs and ease of use is legendary.) But what intrigues me most about Steve Jobs is his philosophy.
Jobs asks himself an unforgettable question every time he is faced with a big choice: "What would I do if this was the last night of my life?" Powerful impetus. He met his wife that way.
He was giving a university address a number of years back. She was sitting in the audience. He fell for her and approached her after the event. She gave him her number. He wanted to take her out to dinner that very night but had a business meeting on the books. Life's like that. On his way back to his car, he asked himself what I call the Steve Jobs QUESTION: "What would I do if this was the last night of my life?" You and I both know the answer. He ran back to the auditorium, found the woman and took her out. They've been together ever since.
Look, I know we all have to be practical. I get that we can't apply Jobs' question to every situation. But I feel connecting to your mortality is a great source of wisdom. Reminding yourself that in the overall scheme of things that you will not be here that long is an excellent way to drive passion, promote risk taking and get deeply into the game of life. Connecting with the end is a brilliant practice to keep you focussed on what's most important. Because I exactly know how the precise connection is! (The Accident Drama of the summer of 2009) The fiasco and the rejuvenation of Jaideep. Before it's too late.

1 comment:

  1. oh my god....last summer is unforgettable...
    TOUCH WOOD!!!!

    ReplyDelete